Web design is less popular for outsourcing in Ukraine. If we speak for offshore clients usually they prefer to make the design in own country or to have an in-house designer from their own side.
The communication is much easier, the designer should know the realities of the country for which they do design. In most web development teams in Ukraine design is not something they can do the best.
Often design touch also marketing questions. And the development companies will be very happy if you come to them with a ready design
Learning design in Ukraine
A lot of Ukrainian universities has design faculties, but that doesn’t mean that they study web\mobile design. They will study general design knowledge.
Usually, people learning design on non-governmental courses, private design schools. Some of them are classical artists who then started learning digital design and become a digital illustrator or a web\mob designer
Why web design is less popular for outsourcing?
Design is a creative work. Usually, this is the step when clients don’t even know how the product should look like. It takes a lot of communication and clients doesn’t want to risk and to have a misunderstanding
Design very connected to the target audience. Better to make the design in a country where you plan to sell the product. For example, web design which will be oriented to the Scandinavian countries and design which is oriented to the USA will look in a very different way. A designer should understand that better than a customer.
Hard for planning and estimation
Design is very hard for estimation service. It is even harder for estimation then development. That is why very hard for the client to understand the full required budget for product design. At the same time very hard to describe for clients what should be paid in design.